Society - Figures
In 2018, Dutch tourist accommodations received more than 44 million guests, 5 percent more than in the previous year. Over a span of five years, the number of guests rose by more than 10 million. Accommodations include hotels and guesthouses, but also campsites, holiday parks and youth hostels. Although the majority of guests are residents, the number of non-residents has grown relatively more sharply. The number of nights spent went up as well. Among residents, it rose from 67.5 million (2017) to 69.5 million (2018), an increase of 2.9 percent; the number of nights spent by non-residents even rose from 44 million in 2017 to 47.5 million in 2018, an increase of 7.4 percent.
Dutch campsites received over 4 million guests in 2018, 10 percent more than one year previously. There were more foreign campsite guests in particular (13.7 percent). The majority were from Germany and Belgium, and the province of Zeeland received most of them: of the 1.2 million foreign campsite guests in 2018, 327 thousand stayed in that province against 306 thousand in Noord-Holland. At 5 thousand, Utrecht had the lowest number of foreign campsite guests.
In 2017, turnover in the fitness industry amounted to 728 million euros, against 685 million euros in 2015. The bulk of this growth was realised by the ten largest fitness chains (with over 50 employees). More than 2.3 million people trained at fitness centres in 2017, representing an increase of 10 percent on 2015. The larger fitness chains increased their market share and received 47 percent of the members. In 2015, this market share was still 41 percent. The number of locations of these large chains grew from 280 to 345.
The share of Dutch people doing volunteer or unpaid work as members of an organisation has remained stable over the past six years. Around 48 percent of the Dutch population volunteered at least once in 2018, spending almost 4.4 hours per week on average as volunteers. They are mainly found at sports clubs, at schools, in care and nursing, in youth organisations, churches and ideological organisations.
In 2018, 73 percent of the Dutch population aged 15 years and over were a member of at least one association or organisation. The share was slightly larger in 2014 at 75.8 percent. In 2018, the most popular organisations were those representing consumer interests such as the Royal Dutch Touring Club ANWB and the Dutch Consumers’ Association. Slightly over 4 in 10 Dutch people are members of a consumer organisation. More than 1 in 3 are members of a sports club and 1 in 5 are members of an environmental organisation. A share of 14 percent have a trade union membership, down from 15 percent in 2014.
In 2018, 86 percent of the Dutch population aged 12 and over used the internet on a daily or nearly daily basis. This was still 76 percent in 2012. More than 95 percent of people aged 12 to 44 went online every day in 2018. Daily internet use is on the rise among the over-65s as well. Nowadays, nearly three-quarters of people aged 65 to 74 go online on a daily basis, up from one-half in 2012. Daily internet use among the over-75s even tripled from 16 percent in 2012 to 46 percent in 2018.
The most popular items bought by online shoppers in 2018 were clothing/sporting goods (56 percent), trips and holiday packages (50 percent), event tickets (46 percent) and household goods and appliances (38 percent). The strongest growth in online purchases took place in the categories clothing/sporting goods and household goods and appliances. In 2012, these items accounted for 31 and 16 percent of online purchases, respectively.
Of all goods and services available online, movies and music have had the lowest increase in sales. In 2012 these were purchased by 15 percent of e-shoppers versus 16 percent in 2018.